Numerator Reports Amazon and Insurance Industry Lead Ad Spend For African American / Hispanic Media and Ads With Diverse Talent


Numerator People Insights data, collected through MicroSurveys in Numerator’s consumer app, shows that Black / African American consumers are not only more likely to be aware of a brand’s values, they are also more likely to say a brand’s values are important when making a purchase. And while 16% of all consumers …..


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